The latest R K SWAMY HANSA
Guide to Market Planning

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  • rkswamy rkswamy
  • rkswamy rkswamy
    Presenting the latest R K SWAMY HANSA
    Guide to Market Planning
    know more
  • rkswamy rkswamy
    We deliver disproportionately
    Positive results
  • rkswamy rkswamy
    our work has a deep
    indian rhythm
  • rkswamy rkswamy
    Our work has universal appeal
  • rkswamy rkswamy
    our people really care
  • rkswamy rkswamy
    our services are truly integrated
  • rkswamy rkswamy
    we work with institutionsat the foundation of the nation
About us
  • R K SWAMY Hansa Group is the largest Indian majority owned integrated marketing services provider in India having more than five decades of experience offering a single-window solution for creative, media, data analytics and market research services.

  • We believe that we are well positioned to leverage our core competitive strengths, which have been built over five decades. Depending on our clients’ needs, we leverage our interrelated and complementary business segments to provide support to our clients, in one or multiple aspects of the media and marketing value chain.

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  • We have a 15 year track record in the Data Analytics and Marketing Technology segment, with a proven ability of producing digital content at scale, a leader in the business of market research.

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  • The world of Digital means there is a constant stream of data, since consumers leave their digital footprint everywhere through their interactions with companies, as well as during their online behaviour and journeys. There are various MarTech tools to analyse and make sense of this vast data stream, and to assist with customer engagement through Apps, emails, chat bots, text messages, direct calling and messaging platforms. Our services utilise MarTech tools and platforms to assist our clients from engaging with their consumers on a continuous basis. Such campaign outcomes are trackable for response, messages can be tested for efficacy and overall campaign effectiveness can be assessed on an ongoing basis. Campaigns produce their own responses and streams of data, and this can be further analysed and acted upon. Our teams comprising of data consultants and managers, certified platform specialists and marketing and communication experts assist our clients through a collaborative approach, and help them take data-driven decisions. Through our MarTech offerings, we manage customer interactions for our clients. Our dedicated team of consultants, analysts, data scientists and campaign management specialists collaborate to implement technology-led campaigns that empower our Clients to make data-driven decisions.

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  • 1. We have grown our businesses organically based on our response to market trends and client requirements progressively over the last five decades.

    2. We have well established brands across segments with experienced Promoters and a professional Senior Management.

    3. Established internal infrastructure for efficient delivery of services

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our work
Our Services
our-services
our-services
Our Clients

We have catered to over 4,000 client organizations over the years and have served over 475 clients in the Fiscal 2023 from 12 offices across 12 cities. These clients regard Marketing and Communications as important inputs for their success.

We have a well-diversified client base covering leading brands across multiple industry verticals. We work with various kinds of client organisation structures, which include private sector business groups, other private companies, multinational companies, public sector enterprises, central government ministries and NGOs.

Our clients are primarily engaged in the following industries - Banking, Financial Services and Insurance, Automotive, Fast-Moving Consumer Goods, Consumer Durables, Retail, E-Commerce. We also serve clients across the rural and social (IEC)/ advocacy and media & entertainment sector.

Our clients have one common characteristic – they display a visible restlessness for success.

We work for leaders. We work for challengers whom we assist to disrupt the status quo.

We have long standing relationships with a large and well diversified client base. We seek clients who believe in partnerships.

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our People
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    Srinivasan K Swamy
    Chairman & Managing Director
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    V V Vijaygopal
    President South & East
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    NARASIMHAN KRISHNASWAMY
    (SHEKAR SWAMY)
    Group CEO
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    Sandeep Sharma
    President - MEDIA
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    SANGEETHA NARASIMHAN
    Whole Time Director and National Creative Director
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    S Narasimhan
    Chief Digital Officer
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    Rajeev Newar
    Group CFO
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    R VishwaMohan
    COO-Pharma Direction
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    K Paarthasarathy
    Sr. Vice President Finance
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    Chandrashekhar Vaidya
    Sr. Partner & ECD
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    K V Sasidharan
    Sr. Partner &
    National Director - Special Projects
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    Ambareesh Chakraborty
    Sr. Partner & ECD
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    K. SATYANARAYANA
    SR. VICE PRESIDENT - MEDIA
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    Navneet Virk
    Sr. Partner & ECD
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    Gautam Pandit
    Sr. Partner & ECD
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    Sunil Kukreti
    Sr Vice President & General Manager
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    Ankur Suman
    Executive Creative Director & Partner
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    Rajesh Nambiar
    Sr. Partner
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    Veena Danny
    Sr.Partner &
    Vice President – HR
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    Atul Dube
    Sr. Partner
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    Sankar Nagarajan
    Vice President Finance
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    Shuvadeep Nag
    Partner
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    Srinivasan K Swamy
    Chairman & Managing Director
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    NARASIMHAN KRISHNASWAMY
    (SHEKAR SWAMY)
    Group CEO
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    SANGEETHA NARASIMHAN
    Whole Time Director and National Creative Director
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    Rajeev Newar
    Group CFO
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    K Paarthasarathy
    Sr. Vice President Finance
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    V V Vijaygopal
    President South & East
  • rkswamy
    Sandeep Sharma
    President
  • rkswamy
    R VishwaMohan
    COO-Pharma Direction
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    K V Sasidharan
    Sr. Partner &
    National Director - Special Projects
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    Narasimhan Krishnaswamy
    Chief Digital Officer
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    K. SATYANARAYANA
    SR. VICE PRESIDENT - MEDIA
  • rkswamy
    Gautam Pandit
    Sr. Partner & ECD
  • rkswamy
    Chandrashekhar Vaidya
    Sr. Partner & ECD
  • rkswamy
    Ambareesh Chakraborty
    Sr. Partner & ECD
  • rkswamy
    Navneet Virk
    Sr. Partner & ECD
  • rkswamy
    Sunil Kukreti
    Sr Vice President & General Manager
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    Rajesh Nambiar
    Sr. Partner
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    Atul Dube
    Sr. Partner
  • rkswamy
    Sankar Nagarajan
    Vice President Finance
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    Ankur Suman
    Executive Creative Director & Partner
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    Veena Danny
    Sr.Partner &
    Vice President – HR
  • rkswamy
    Shuvadeep Nag
    Partner
Our network

The Indian Network

The R K SWAMY | Hansa group has offices spanning Twelve cities - Bengaluru, Chennai, Delhi, Hyderabad, Kochi, Kolkata, Mumbai, Ahmedabad, Indore, Lucknow, Nagpur and Patna. Complementing this, we have a network of 12 field locations in India.

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Global Network
  • SINGAPORE
  • BANGLADESH
  • USA
  • MIDDLE EAST
Our Divisions
  • R K SWAMY — Creative Services
  • R K SWAMY — Media Services
  • R K SWAMY — Integrated Digital
  • R K SWAMY — Healthcare Content & Digital
  • R K SWAMY — Social Rural Direction
  • Hansa Events
  • Hansa MedCell
  • Hansa Outdoor
  • Hansa Television
  • Hansa PR
  • Hansa Consulting
Our Group
Founder
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    To know more about Mr R K Swamy

    DOWNLOAD BOOK "R K SWAMY - HIS LIFE AND TIMES"
    (287 PAGES, 32MB, Download Time:2-3 mins.)

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    The Group was founded by the late Mr R K Swamy, a doyen of Indian advertising. His advertising career spanned 63 years and started in 1940 when he joined J Walter Thompson in 1940 in the Indian Languages department. After doing a stint in Calcutta for several years, he returned to Bombay.

    In 1955, he moved to Madras to start a new office of J Walter Thompson, which kickstarted the entire advertising industry in South India. After 33 eventful years, R K Swamy left JWT while he was a senior most director, and the company had become established as a leader in the business.

    At the age of 50, he founded R K SWAMY Advertising Associates and within seven years, this company had spread its wings across the top five cities of India. When the doors of R K SWAMY Advertising Associates Private Ltd opened for business on April 2, 1973, it had thirty people on its rolls. A full service Agency from day one, it even included a research department!

    Mr R K SWAMY was living up to one of his favourite quotes – “Not failure, but low aim is crime.” His company joining hands with the BBDO Worldwide Network in 1985, long before such tie-ups became the trend in the industry.

    Mr R K Swamy left his mark in three key ways. First, he truly built the advertising business by bringing in more advertisers, by espousing the power of communication in an era of a controlled economy. Second, he provided opportunities for an army of professionals to be trained, who are now scattered throughout the industry. Lastly, he was a passionate professional, who fought doggedly for the legitimacy of his business, without compromising on his principles and what he believed in.

    When Mr R K SWAMY passed away on June 5, 2003, he would have had the satisfaction of knowing one thing - he did build an institution, and it continues to strive to live up to his ideals.

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    Our Inspiration
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    The Hansa,
    with the ingenuity to separate milk from water,
    the core from the mass,
    the essential from the irrelevant.

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    Our Philosophy
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    We don't need a larger hammer.
    We must look for the sharper nail.

Join us

If creating creative work that works wonders for clients is what your heart is set on, join the place that’s obsessed about the quality of work and the disproportionate results it delivers.

Write to careers(at)rkswamy(dot)com

Our Offices

REGISTERED OFFICE:

  • R K Swamy Ltd. (Formerly R K Swamy Private Ltd.)
  • CIN : U74300TN1973PLC006304
  • No. 19, Wheatcrofts Road,
  • Nungambakkam,
  • Chennai 600 034, Tamil Nadu, India

Bengaluru

  • Plot No.38, L&T Building,
  • 1st Floor, Cubbon Road,
  • Bengaluru 560 001.
  • Tel: 080-4184 0700
  • Fax: 080-4184 0705

Chennai

  • No. 19, Wheatcrofts Road,
  • Nungambakkam,
  • Chennai 600 034,
  • Tamil Nadu, India
  • Tel: 044-4054 6200
  • Fax: 044-40546209

Delhi

Hyderabad

  • 6-3-1089/B Gulmohar Avenue,
  • Somajiguda, Hyderabad 500 082.
  • Tel: 040-2337 2028
  • Fax: 040-2337 2063

Kochi

Kolkata

Mumbai

REGISTERED OFFICE:

  • R K Swamy Ltd. (Formerly R K Swamy Private Ltd.)
  • CIN : U74300TN1973PLC006304
  • No. 19, Wheatcrofts Road,
  • Nungambakkam,
  • Chennai 600 034, Tamil Nadu, India

Bengaluru

  • Plot No.38, L&T Building,
  • 1st Floor, Cubbon Road,
  • Bengaluru 560 001.
  • Tel: 080-4184 0700
  • Fax: 080-41840705

Chennai

  • No. 19, Wheatcrofts Road,
  • Nungambakkam,
  • Chennai 600 034,
  • Tamil Nadu, India
  • Tel: 044-4054 6200
  • Fax: 044-40546209

Delhi

Hyderabad

  • 6-3-1089/B Gulmohar Avenue,
  • Somajiguda, Hyderabad 500 082.
  • Tel: 040-2337 2028
  • Fax: 040-2337 2063

Kochi

Kolkata

Mumbai

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