The R K SWAMY Centre for Study of Indian Markets (CSIM) is a think tank launched to conduct large scale studies, as well as smaller targeted studies, to shed light on the nuances of the Indian market.
CSIM is committed to launching path-breaking initiatives at scale, covering important areas like Media Impact, Behaviour and Interaction with Digital platforms, Consumer Communities, and other crucial aspects of Marketing and Communications. With plans to conduct category-specific large scale studies, it aims to be the go-to source for information and insights about the Indian market for leading marketers.
The Advertising Impact Measurement is not just another research study but a thoughtful scholarly evaluation that will offer a comprehensive view on how World Cup Cricket was watched on Television and OTT/digital channels, and measure the impact of advertising comparatively among advertisers. It will encompass multiple disciplines in a single study.
The study will provide a clear view on advertising recall and memorability linked to quantified media spends and weights, along with a review of the creative communication deployed. The study will thus paint a full canvas of what transpired during the World Cup aggregating all advertisers and their activities.
Download the Outline of the StudyOnline multi-centre study done at scale.
Day-after-recall 6,000+ respondents. Message & Media assessment.
Covers 12 matches - India games, semi-finals and finals.
Customised report for each advertiser. Did your advertising get noticed & remembered, compared to others? Which ones scored better? What can we learn?
Rs. 9,90,000/- + GST.
This includes Online presentation and PDF of the Customised report.
Early Bird offer.
Book and pay before 15th December '23. Get Rs. 90,000/- off.
With thousands of crores of media and marketing money being spent on Cricket, the industry can benefit through this aggregate study focussed on learning what works and what can be improved. The current effort is expected to shed light on how advertisers can be more efficient and effective with their investment in high profile cricket broadcasts and how media owners can better price their cricket offerings.
Hansa Research has designed the methodology and conducted the field work.
R K SWAMY Media Group has provided inputs on media spends and viewership assessment by Advertisers/Brands.