R K SWAMY

The Draft Red Herring Prospectus is the most important document to be filed with SEBI, to kick off the IPO process. This document, which runs into several hundred pages, is the basis on which investors decide to participate in a company’s IPO.

The DRHP is a Legal document. It is also a Marketing document. It needs to capture all aspects of a company’s future plan and prospects. The DRHP must be seen through a Marketing lens before filing.

Once the DRHP is filed, the company’s comments and presentation have to be drawn only from this document. Therefore it is vital that a Marketing eye is carefully cast on

Pre-DRHP services

◇ Assist with positioning of the Company from the investors’ perspective.

◇ Ensure the inclusion of precise language in the DRHP that communicates the Company’s story well.

◇ Create an impactful and precise Video that will be seen by the investors, both Institutional and Retail.

◇ Create the pre-DRHP communication for other Media and help build the correct profile of the Company.

◇ Select cost-effective and relevant media where the communication can be placed. Determine the timing and frequency of such Media exposure, prior to DRHP filing.

◇ Help with communication design of all materials leading to the investors’ presentations.

R K SWAMY understands the IPO journey

R K SWAMY is the only Marketing Services company to be listed on the main board of BSE/NSE. It has gone through its own IPO journey. The people who led this IPO journey will guide the pre-DRHP service.

R K SWAMY is perhaps the first Company to produce its own video drawn from the DRHP. This creative communication, within the confines of the DRHP, was extremely useful in explaining the business to investors.

The R K SWAMY story was unique to the investors. There is no comparable company listed on the stock exchange.

R K SWAMY is a Creative powerhouse. It works with leading Indian groups, Financial Institutions and Regulators and ambitious